2G Cabinet Handles & Knobs
Small Product, Large Quantity, High Billing
This page converts cabinet hardware into a volume and project-quantity sales opportunity for kitchens, wardrobes, and furniture.
Small product → Large quantity → High total billing.
Key Focus
- Bulk-selling mindset
- CTC measurement
- Uniform finish selling
- Cross-sell kitchen hardware
Category Framework
Types / Breakdown
- Bar handles
- Profile handles
- Designer handles
- Concealed handles
- Round / square / designer knobs
Technical Knowledge
- CTC sizes: 96 / 128 / 160 / 224mm
- Materials: aluminum, stainless steel, zinc
- Finish consistency matters across all shutters
Applications
- Modular kitchens
- Wardrobes
- Office furniture
- Drawers and cabinets
Pricing Logic
Price varies by material, finish, and design complexity. Lead with premium design then step down.
Customer Questions
- How many do I need?
- Can I get matching sets?
- What is CTC?
Field Mistakes to Avoid
- Not asking quantity
- Ignoring finish matching
- Not checking CTC
Pro Selling Techniques
- Bulk visualization
- Uniform-design pitch
- Cross-sell hinges and accessories
Competitor Positioning
- Local: inconsistent finish
- AKS: uniform look and broader range
Practical Demo
- Show CTC differences
- Compare weight and finish consistency
Team Test Questions
- What does CTC mean?
- How do you calculate quantity?
- Why is finish matching important?